Global Heavy Equipment Supply Website

Project description

A corporate website design for a global heavy equipment supplier focused on large-scale industrial and infrastructure projects. The objective was clarity and confidence. Buyers in this space — contractors, procurement teams, and international partners — need fast access to inventory, categories, and dispatch capability without digging through clutter. The hero section leads with a strong value proposition and immediate action paths: request a quote or explore inventory. No distractions. Just clear intent. Key highlights: • Structured navigation built for enterprise buyers • Equipment categories presented visually for fast scanning • Export-ready messaging integrated into the content hierarchy • Trust signals and operational scale introduced early • Clear pathways from discovery to quotation The industrial portfolio section uses large image-driven cards to make complex machinery categories easy to browse — from earthmoving to lifting and concrete equipment. The layout balances authority with usability, ensuring heavy machinery feels organized, not overwhelming. Color and typography decisions reinforce strength and reliability while maintaining readability across sections. Designed to help serious suppliers communicate scale, readiness, and operational credibility — without unnecessary noise. Feedback is welcome.