Chompo - Restaurant Visual Identity & Business Solution

Project description

CHOMPO is a bold and playful burger brand designed for a new generation of flavor seekers who value real, honest taste with attitude. This case study reveals the vibrant brand identity - featuring an energetic red-and-cream palette, strong minimalist design, and hand-drawn food icons that sets CHOMPO apart in the fast-casual scene. Showcasing the full creative journey, from concept through digital UX UI and seamless customer experience to delivery, the project embodies the brand's philosophy of “food and taste first,” with an emphasis on authenticity, fun, and connection. Discover how design and strategy merge to create a memorable, approachable, and efficient brand experience that speaks directly to Gen Z and beyond.