Pictoric: Immersive Web Experience for Illustrators and Art Projects

Project description

Pictoric is a collective of illustrators who not only create unique artworks but also curate global exhibitions uniting artists from around the world. With a vivid visual language rooted in Ukrainian art and culture, their identity is bright, emotional, and full of character. Our goal was to translate this creative energy into a living digital experience — a website that reflects their artistic essence and connects illustration with technology. What we did: • Developed a concept and design system built around Pictoric’s signature yellow and branded star elements. • Translated the brand’s artistic energy into a digital environment filled with motion and interaction. • Created immersive animations, hover effects, and interactive details that bring their illustrations to life. • Designed an interactive 3D book to explore projects in a tactile, engaging way. • Added dynamic elements — floating spheres, reactive motion, and emotional transitions. • Integrated an animated world map to showcase their international exhibitions. • Enhanced storytelling through thoughtful navigation and motion design. Result: The new Pictoric website feels like a living canvas — playful, expressive, and deeply artistic. It captures the spirit of Ukrainian creativity and transforms illustration into an immersive digital journey that celebrates art, culture, and imagination.