Jiéjom (Brand Identity Design)

Project description

Jiéjom — Confidence, Boldness, and Style Unapologetically. Rooted in the Ewe word Dziedzɔm (“I was happy”), Jiéjom is a fashion and lifestyle brand that celebrates confidence, boldness, and unapologetic style. The brand identity draws from African heritage while embracing a modern, confident aesthetic. The logo design incorporates a stylized “J” that hints at a wink/smile — a subtle symbol of joy, self-expression, and pride. The visual system balances minimal sophistication with cultural depth, creating a bold yet elegant feel that resonates with today’s fashion-forward community.