YUMMY — Bold Café Branding for the Modern Foodie

Project description

Yummy’s branding is designed to hit the senses — a bold red statement paired with rich maroon undertones and creamy accents, evoking warmth, passion, and appetite in one glance. The identity system fuses street-smart energy with artisanal charm, from packaging that pops on social feeds to merch that customers actually want to wear. The croissant-inspired logo arc gives the brand a signature mark that’s playful yet iconic, making Yummy instantly recognizable whether on a coffee cup, storefront, or loyalty card.