Final Racepoint - Visual Identity & Website

by Alex Aperios · Sep 2025

Project description
Racepoint Global, founded by PR legend Larry Weber, is an earned-first creative agency. With over 22 years’ experience working with tech brands that help startups become unicorns and corporate giants move at the speed of culture. We developed a bold, high-energy brand identity that mirrors the dynamism of the companies they partner with. This rebrand signals Racepoint’s evolution from a tech-focused agency to a fully integrated partner, offering a comprehensive suite of services spanning content, influencer marketing, creative, and experiential. Scope of work: Wordmark, Logomark Colours Micro branding Typography Deck Templates Social Assets Posters Website built with Webflow Pitch Decks Newsletters Logo Animation











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