Kaixasena - Display Serif Typeface

Project description

Collab with @redtype.studio 2025 has been a wonderful year for me. After the success of Niki Studio — a creative website project that has received several awards — I realized that my passion for typography remains stronger than ever. In my previous works, I mainly showcased my typography skills through existing typefaces, but this time, I asked myself: What if I created a typeface of my own?That question led me to collaborate with Nhat Quang, a talented type designer from Vietnam. Together, we developed Kaixasena, a typeface inspired by my nickname “Kaixa” and “Sena” — a famous streamer known for his bold personality. In this project, I worked as the Art Director, defining the visual concept and aesthetic direction — sharp, daring, and expressive — while Quang focused on the type development. Later, I experimented with layouts using Kaixasena and curated the final showcase now uploaded on Behance.